Speedo
I designed website pages, banners, and emails for Speedo.
Make it stand out.
Role
I worked as a UI/UX Designer at Hello Design to create the e-commerce website for Speedo.
Duration
6 months
Overview
Speedo wanted a holistic solution to their online presence. They also wanted to showcase their Speedo swinners, better integrate marketing campaigns, and add e-commerce functionalities (such as “sales” or “new” badges) that were lacking at the time.
Team
Project Manager: Patricia Chai, George Lee, Szu Ann Chen
UI/UX Designers: Hiro Niwa, Andrew Leung
Tools
Photoshop, Sketch
Scope
Wireframing, Strategy, UI/UX
Actionable Insights
Seamless Marketing Integration
We incorporated banners and popups in as many areas to cross-sell products and advertise current promotions.
Product Hierarchy
Speedo has seasonal new products. An easy way to draw attention to them is to put badges on the product image to distinguish them from other inventory.
Discovery Experience
Speedo has a lot of products. Whenever possible, we put in product images to show off different styles that the customer may not have been aware of.
High Fidelity Prototype
The Solution
Seamless Marketing Integration
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Email Sign Up
Offering discounts for email sign ups
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Cross-Selling
Adding banner to shopping cart page to cross-sell other items
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Category Page Banner
Adding banners at the top of category pages or instead of product images to catch customer’s attention
Product Hierarchy
Speedo has a lot of products. A simple and elegant way to call attention to certain products is by adding badges.
Product Discovery
Speedo has a lot of new products. The new website makes it possible to showcase their products on as many different layers, even the menu bar.
